As a principal and Azul 7’s design thinking and biomimicry practice leader, Denny Royal has grown and nurtured the organization’s human-centered design and biomimicry practices. Denny’s deep background in design research, customer experience, brand, design, biomimicry and technology allows him to bring a holistic, regenerative and sustainable approach to solving clients’ challenges.
Royal has engaged with a wide variety of clients including extensive work in travel, financial services, education in health and wellness, and health care innovation. Royal’s experience has led to a deepening interest in behavior design with the goal of encouraging real behavior change rather than incremental improvement.
Royal uses his background and training in behavior design, biomimicry and design thinking to speak and train others in the methodologies. He is a regular speaker at various industry conferences and events advocating for design processes that put the uses at the center of the approach and uses nature’s designs to inspire solutions.
Royal’s professional experience includes solving brand, service and product challenges for clients such as Royal Caribbean, Target, GE and Aetna. Royal holds a BFA in Design and a minor in Cultural Anthropology from Ball State, and MS in Biomimicry from Arizona State University and a Biomimicry Professional Certification from Biomimicry 3.8. He has continued his design training at the Stanford d.school and through the Stanford Persuasive Technology Lab. In 2012, Royal was selected as a finalist for the Presidential Innovation Fellows.