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David Gibson

Co-Founder and Principal, Two Twelve

In 2019, David Gibson, co-founder and principal of the NYC-based graphic design firm Two Twelve, celebrates his fiftieth year as a designer. He began his design explorations as an undergraduate at the Cornell School of Architecture, and studied visual communications at Nova Scotia College of Art and Design, where he gained an Associates Degree. He then earned his MFA in Graphic Design from Yale University, where the department’s 212 York Street address sparked inspiration as he looked to name Two Twelve.

It is David’s passionate belief that, as designers, we have an obligation to help people find their way in an increasingly complex world, be it locating a doctor in a large hospital, understanding Medicare’s quarterly benefits summary, or navigating public transit. This dedication to public information design derives in part from his Canadian civil rights activism in the 1970s. It informs his work with clients who want to harness the power of design to better engage with their customers and stakeholders.

David is author of the award-winning book, “The Wayfinding Handbook: Information Design for Public Places, published by Princeton Architectural Press. It is a distillation of expertise gained while creating information and wayfinding systems for a broad array of industries and institutions. This includes his work directing the design of acclaimed wayfinding systems for many of the nation’s leading health care centers, among which are Boston Children’s Hospital, Cedars-Sinai Medical Center, The Johns Hopkins Hospital, Massachusetts General Hospital, the Medical University of South Carolina, Penn Medicine, and Weill Cornell Medicine.