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Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics and Founding Member of the Center for Advanced Hindsight, Duke University

Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior?

Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary “(Dis)Honesty: The Truth About Lies,” and a three-time New York Times bestselling author. His books include “Predictably Irrational,” “The Upside of Irrationality,” “The Honest Truth About Dishonesty,” “Irrationally Yours,” “Payoff,” “Dollars and Sense” and “Amazing Decisions” (published in July 2019).

In 2013 Bloomberg recognized Dan as one of Top 50 Most Influential Thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.” Dan can be found at

2019 Sessions

Wednesday, September 25

Session 5 - Examining the Role of Behavioral Change in Health Care

1:00 p.m. - 2:00 p.m.
Mayo Civic Center, 2nd Floor, Grand Ballroom
Is behavioral innovation the transformative opportunity for health and health care? "Free Beer" with Dan Ariely Behavioral change is harder than we think. It can also be much easier. The problem with behavior change is that we often don’t understand how to do it. Which, of course, makes the process much, much harder. In this session, we will talk about what we think works, along with what actually helps us change our behavior. We will also examine our own behavior, the behavior of our colleagues and patients, and hopefully, come out with some insights about how to do things differently.

Wednesday, September 25

Break and Meet the Speakers

2:00 p.m. - 2:30 p.m.
Mayo Civic Center, 2nd Floor, Grand Ballroom