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Amber Friedline

Manager, Signage and Wayfinding, Cedars-Sinai Health System

As an integral team leader for Cedars-Sinai, one of the largest nonprofit academic medical centers in the U.S., Amber has in-depth knowledge of the complexities surrounding wayfinding for a growing health system. She has planned multimillion-dollar signage systems, successfully integrated a campus-wide digital wayfinding tool in the Cedars-Sinai app and is currently implementing a comprehensive wayfinding and branding redesign effort.

Friedline’s professional background, prior to joining Cedars-Sinai in 2015, was in project management and design planning for an architectural signage company focusing on hospitals nationwide. Working side-by-side healthcare leadership, along with her knowledge of fabrication and construction techniques, gives Amber the unique ability to understand the technical side of signage systems and wayfinding placemaking, as well as the patient-focused needs of healthcare design.