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Session 5 – Examining the Role of Behavioral Change in Health Care

Is behavioral innovation the transformative opportunity for health and health care?

“Free Beer” with Dan Ariely

Behavioral change is harder than we think. It can also be much easier. The problem with behavior change is that we often don’t understand how to do it. Which, of course, makes the process much, much harder.

In this session, we will talk about what we think works, along with what actually helps us change our behavior. We will also examine our own behavior, the behavior of our colleagues and patients, and hopefully, come out with some insights about how to do things differently.